Question: When Procter & Gamble added teeth - whitening products under the Crest brand, the firm was engaged in Question 6 options: brand licensing. brand association.

When Procter & Gamble added teeth-whitening products under the Crest brand, the firm was engaged in
Question 6 options:
brand licensing.
brand association.
corporate branding.
brand extension.
perceived value branding.

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