Question: When product managers develop products based on their view of 'typical' customers for the product as those like themselves in terms of education, income, and
When product managers develop products based on their view of 'typical' customers for the product as those like themselves in terms of education, income, and lifestyle, they are
suffering from SRC
reaching out to markets with the highest levels of affordability
guaranteeing the product's success in the market.
being empathetic to the needs of the typical customer.
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