When researching a competitors workforce one should analyze:

- the nubmer of employees currently working at the company

- the hiring policies of the company

- current recruiting efforts by the company

- the salray ranges of major jobs at the company

- all listed here (the hirings policies, salary ranges off major jobs, recruiting efforts, and nunber of employees currently wokring at the competitor)

2.) AMA's current official definition of marketing reflects the view towards marketing activities as:

- B - Focused on tatcits like electronic commerce and new media like Yu Tube

-D1 - Focused on value, through creating, communicating, delivering and exchanging offerings that create value

- C - Focused on relationships with suppliers and customers

- A - Focused on strategy

- A&D