When selecting your preferred idea for a new organization, consider that you can either solve a market problem, such as the lack of a product you would like to use, or a social problem, such as a social or environmental problem you would like to improve in your community. Your new organization can be a brand new organization as a spinoff from an existing organization or an independent startup.

Creating your own organization is a great choice to practice and develop your strategy skills because strategic management is a function of the CEO, top leaders, and founders. Thus, by selecting your own organization, you will have a realistic experience of developing mission and vision statements, analyses of the business environment and the uniqueness of your organization, and formulation of social responsibility strategies for your chosen business.

1st paragraph - Provide a concise overview of your new organization, state why this new organization may solve a problem and benefit you and others, and explain your organization's innovative features

2nd paragraph - State the connection with your professional or personal interests. You are encouraged to select a business that you are passionate about and that is meaningful to you and/or helpful for your professional goals. Explain the type of culture you want create as the leader of your organization based on insight's from Dr. Siqueira's video on Corporate Culture.