Question: when the marketer invests in systems to mimimize human error and seek approaches to automating the service, this relates to the service characteristic of: a

when the marketer invests in systems to mimimize human error and seek approaches to automating the service, this relates to the service characteristic of: a

.

intangibility b

.

heterogeneity c

.

simultaneous production and consumption d

.

perishability

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