Question: When the marketer invests in systems to minimize human error and seek approaches to automating the service, this relates to the service characteristic of: When

When the marketer invests in systems to minimize human error and seek approaches to automating the service, this relates to the service characteristic of:
When the marketer invests in systems to minimize human error and seek approaches to automating the service, this relates to the service characteristic of:
intangibility.
heterogeneity.
simultaneous production and consumption.
perishability.

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