Question: When the media ( e . g . a review in the New York Times ) and the public pick up on a marketing /

When the media (e.g. a review in the New York Times) and the public pick up on a marketing/public relations campaign, publicizing the product/service, and essentially spreading the message for free, we call that:
Question 2Select one:
a.
Ad-sourced
b.
Kickbacks
c.
Spontaneous positivity
d.
Projecting
e.
Earned media

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