Question: When thinking about the Impact Dimension of the creative process, our goal is to create an ad that resonates with the target audience by creating

When thinking about the "Impact Dimension" of the creative process, our goal is to create an ad that resonates with the target audience by creating a q, to catch its imagination and get it to think about that message.
surprising element
relatable element
When thinking about the "Impact Dimension" of the creative process, our

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