When you use the AIDA persuasive approach, your first task is to gain the reader's attention $($A$).$ Which of the following represents your second step, or "I" tasks, of AIDA?

Question $16$ options:

Describe the benefits a product or service offers and make rational or emotional appeals.

Include details of your company's reliability and reputation.

Grow more excited about your product and yourself as a salesperson.

Identify a proverb or famous quotation.