Question: When you view a selection at Amazon.com and see Customers who bought this ( item ) also bought . . . , you are

When you view a selection at
Amazon.com and see "Customers who bought this (item) also bought ...", you are seeing the application of
Multiple Choice
choice boards.
multichannel marketing.
personalization.
adaptive selling.
When you view a selection at Amazon.com and see "Customers who

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