Where do your products/services fit in the market? How do they compare to those of your competitors?
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Where do your products/services fit in the market? How do they compare to those of your competitors? How do customers benefit from your products/services?
Place strategy
Channel | Product/ services | Sales (%) | Advantages | Disadvantages |
[Retail outlet, online, export, wholesale, etc] | [List products/services to be distributed via this channel] | [% of overall sales via this channel] | [List advantages of this channel] | [List disadvantages of this channel] |
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: