Question: Where does the brand assert or communicate its ethical position? Is this an effective place to communicate this statement (e.g., mission statement, guiding principles, or

  • Where does the brand assert or communicate its ethical position? Is this an effective place to communicate this statement (e.g., mission statement, guiding principles, or code of conduct)? Explain.
  • What ethical or legal challenges did the brand face, and why? When in the brand life cycle did these challenges occur?
  • Provide recommendations on alternative approaches the company could have implemented to avoid or recover from any ethical or legal challenges.

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