Question: Where was the knowledge necessary to create a competitive advantage for the brand in Canada? Would it be in the Canadian marketplace because they understood

Where was the knowledge necessary to create a competitive advantage for the brand in Canada? Would it be in the Canadian marketplace because they understood the market, or would it be in London because they had more in-depth knowledge of the brand?

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Leo Burnett Co. Ltd.: Virtual Team Management

Joerg Dietz, Fernando Olivera, Elizabeth O'Neil

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