Question: Which aspect of the multiattribute model is the focus when advertising campaigns attempt to equate a brand with a certain attribute by stressing a specific

Which aspect of the multiattribute model is the focus when advertising campaigns attempt to equate a brand with a certain attribute by stressing a specific

quality?

Question content area bottom

Part

1

.

Relative advantage

.

Reasoned action

.

Perceived

product

/

attribute linkages

.

Addition of new attributes

.

Influence of

competitor's ratings

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