Question: Which channel structure creates more value for the consumer? In this case the product is a toothpaste made in Europe being sold in a developing

Which channel structure creates more value for the consumer?
In this case the product is a toothpaste made in Europe being sold in a developing country.
What channel structure is most likely to create the bundle of benefits customers are looking for?
Which channel structure creates more value for the consumer?
In this case the product is a toothpaste made in Europe being sold in a developing country.
What channel structure is most likely to create the bundle of benefits customers are looking for?
Manufacturer > Manufacturer owned retailer selling only their products > customers
Manufacturer > Independent distributor > Independent retailers selling many different products and brands > customers

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