Which factor in the external environment includes all factors that influence the wealth or buying power of consumers? OA) Social O B) Political OC) Economic D) Legal What is a downside to a direct distribution channel? A) Developing the infrastructure O B) Assuming all financial risks O C) Developing the infrastructure AND assuming all financial risks OD) None of these What includes all the forces that affect a company's ability to do business? O A) Immediate environment O B) Marketing environment O c) External environment OD) Marketing channel What is a series of advertisement messages that share a common idea and theme, and run for a limited amount of time? O A) Promotional messages OB) Ad campaign OC) Ad grouping OD) Promotional campaign