Which measure will give the percent of users who add products to cart and leave without completing
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Question:
Which measure will give the percent of users who add products to cart and leave without completing the purchase or checkout process?
Macro Conversion Rate
Micro Conversion Rate
Checkout Abandonment Rate
Click Through Rate
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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