Which method for allocating advertising budgets is used by the majority of major national advertisers in the United States? Multiple Choice objective/task competitive parity quantitative mathematical models percentage-of-sales share-of-market/voice Natural Essentials produces a line of natural products for cleaning just about any surface in the home. It just developed an easy-to-use all-natural hardwood floor cleaner that thoroughly cleans the floor without leaving any sticky buildup or dulling of the woodgrain. If Natural Essentials follows the common practice for firms with a new product, which method of allocating funds will it most likely use? Multiple Choice objective/task percentage-of-sales budget buildup O share-of-market/voice O unit of sale Nora bought a vacuum cleaner online from a major manufacturer. After two years, the brushroller quit spinning. Nora called customer service and the company sent a replacement part. When Nora received the part, it did not fix the problem. She no longer had her sales receipt and the warranty had expired. Much to her surprise, the customer service agent said the company would send her a new vacuum. This message impressed Nora so much that she wrote a glowing online review and told her friends. Multiple Choice O product O unplanned O service O functional o relationship