Question: Which of the following statements about market segmentation is not true? Multiple Choice It starts by segmenting broad product-markets. It involves naming broad product-markets. A

Which of the following statements about market segmentation isnottrue?

Multiple Choice

  • It starts by segmenting broad product-markets.
  • It involves naming broad product-markets.
  • A market grid with submarkets can be a visual aid to market segmentation.
  • It segments broad product-markets in order to develop suitable marketing mixes.
  • Segmenting is an aggregating process.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Q:

Which of the following statements about market segmentation is NOT true? a. It starts by segmenting broad product-markets. b. It involves naming broad product-markets. c. A market grid with...

Q:

Question 2 Effective market segmentation is a two - step process that starts with naming broad product - markets and then goes on to segmenting these broad product - markets into more homogeneous...

Q:

The first step in the market segmentation process involves Multiple Choice segmenting markets in order to select target markets. combining two or more submarkets into one larger target market....

Q:

With respect to marketing opportunities that depend on the age distribution of the population between 2010 and 2020, A. the senior citizen group will increase more rapidly than any other group. sales...

Q:

1 2 Which scenario is least likely to impact how the economic environment affects marketing strategy planning? 0 / 1 points awarded Multiple Choice The demand for bicycles is increasing because...

Q:

Which of the below is true when comparing customer lifetime value and customer equity: A. customer equity assesses financial value whereas customer lifetime value does not. B. customer lifetime value...

Q:

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Q:

1. Which of the following statements is true of the marketing management process? a. Marketing managers focus only on planning for the present market because consumers needs, competitors and the...

Q:

1. Regarding marketing strategy planning: Group of answer choices The lack of a complete understanding of the target market can make it difficult to combine the four Ps into a suitable marketing mix....

Q:

Blank i s the process o f naming broad product - markets and then segmenting these broad product - markets i n order t o select target markets and develop suitable marketing mixes. Multiple Choice...

Q:

Smith Glass Co. produces industrial glass. Smith forecasts data using the high-low method and has compiled the following data from prior results: Which two years should Smith select for the high-low...

Q:

3. What are financial performance measures?

Q:

Shaylea , age 2 2 , just started working full - time and plans to deposit $ 4 , 7 0 0 annually into an IRA earning 6 6 percent interest compounded annually. How much would she have in 2 0 years , 3 0...

Q:

Which of the following are problems with identifying users of ABC? Multiple select question. ABC means different things to different organizations. Organizations will announce the discontinuance of...

Q:

Thanks to an unseasonably warm spring, you will be able to open the first 9 holes of your 18-hole city golf course April 1,two weeks earlier than in prior years.Prepare an announcement that could be...

Q:

Inspired by a popular television program, and with an eye toward improving employees general health, your company has decided to sponsor a Biggest Loser Contest.Those interested in participating must...

Q:

Global. Appreciation.Elizabeth Morton spent a semester with your family as an exchange student from Australia. Six months after Elizabeth returned home, you and your family spent two weeks with her...