. Which of the following statements best describes simultaneousproduct development? a. It is a strategy that provides...
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Question:
. Which of the following statements best describes simultaneousproduct development?
a. It is a strategy that provides general guidelines forgenerating, screening, and evaluating new-product ideas.
b. It is used to determine the reactions of potential customersin a market situation.
c. It is the process where all the involved areas work togetherrather than sequentially during a product's development.
d. It is a strategy that links the new-product developmentprocess with the objectives of the marketing department, thebusiness unit, and the corporation.
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ISBN: 978-0077862343
6th edition
Authors: Timothy Louwers, Robert Ramsay, David Sinason, Jerry Straws
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