Question: Which of the following statements explains a key difference between pioneering advertising and reminder advertising? 1 ) Reminder advertising is less likely to use soft
Which of the following statements explains a key difference between pioneering advertising and reminder advertising?
Reminder advertising is less likely to use "soft sell" ads.
No provided answers are correct.
Pioneering advertising seeks to generate initial demand for a product category rather than a particular brand, while reminder advertising focuses on maintaining a specific brand's visibility.
Reminder advertising is emphasized in the early stages of the product life cycle. Pioneering advertising is emphasized in the later stages of the product life cycle.
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