Which of the following statements is true of international marketing research? A) Conducting personal interviews in...

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Which of the following statements is true of international marketing research? A) Conducting personal interviews in developing countries is generally less difficult and less expensive than doing so in developed nations. B) International researchers benefit from useful secondary data that is available online, so primary data is typically unnecessary. C) Language translation in international marketing research typically increases costs and raises the risk of errors. D) International researchers follow a different set of steps in marketing research than domestic researchers. OE) International marketing research has declined over the past decade due to global economic decline. Which of the following statements is true of international marketing research? A) Conducting personal interviews in developing countries is generally less difficult and less expensive than doing so in developed nations. B) International researchers benefit from useful secondary data that is available online, so primary data is typically unnecessary. C) Language translation in international marketing research typically increases costs and raises the risk of errors. D) International researchers follow a different set of steps in marketing research than domestic researchers. OE) International marketing research has declined over the past decade due to global economic decline.

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The answer is C Language translation in international marketing research typi... View the full answer