Which of the market research techniques did you find most (least) valuable? Why? Which market research
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Question:
Which of the market research techniques did you find most (least) valuable? Why?
• Which market research techniques would be most valuable to a brand manager? Why?
• How did the type of brand meaning elicited vary across market research techniques?
• What did you learn about your brand that you didn’t know from your own experience? What surprised you?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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