Question: Which of these is an important guideline when using a fear appeal? Which of these is an important guideline when using a fear appeal? Ensure

Which of these is an important guideline when using a fear appeal?
Which of these is an important guideline when using a fear appeal?
Ensure the advertisement is still appropriate for viewing by children.
Avoid any reference to death or dying.
Make sure to emphasize that the outcome rests in the viewers hands.
Make the appeal so strong that it appears humorous.
Dont make the appeal so strong that consumers will want to tune out the advertisement.

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