Question: Which one is NOT TRUE regarding the value curve? Group of answer choices A. SouthWest Airlines innovated business model of airlines by reducing less-valued attributes

Which one is NOT TRUE regarding the value curve? Group of answer choices

A. SouthWest Airlines innovated business model of airlines by reducing less-valued attributes and outperforming important attributes.

B. Price is the most important value attribute over all the other potential value attributes

C. Adding a value attribute that previously does not exist in the industry is a one way of business model innovation.

D. Value curve helps business model innovation by visualizing your value proposition and your rivals.

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