Which one of the following is not a defensive option for protecting a company's market share...
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Which one of the following is not a defensive option for protecting a company's market share and competitive position? O Trying to convince dealers/distributors to handle the company's product line exclusively (which, if successful, forces competitors to use other distribution outlets) O Granting volume discounts or better financing terms to dealers and distributors to discourage them from experimenting with other suppliers O Thwarting the efforts of rivals to attack with a lower price by maintaining a lineup of product selections that includes economy-priced options for price-sensitive buyers O Introducing new features, adding new models, and/or broadening the product line to close off gaps and vacant niches to opportunity-seeking challengers O Pursuing continuous product innovation to draw sales and market share away from rivals with comparatively weak product innovation capabilities Which one of the following is not a defensive option for protecting a company's market share and competitive position? O Trying to convince dealers/distributors to handle the company's product line exclusively (which, if successful, forces competitors to use other distribution outlets) O Granting volume discounts or better financing terms to dealers and distributors to discourage them from experimenting with other suppliers O Thwarting the efforts of rivals to attack with a lower price by maintaining a lineup of product selections that includes economy-priced options for price-sensitive buyers O Introducing new features, adding new models, and/or broadening the product line to close off gaps and vacant niches to opportunity-seeking challengers O Pursuing continuous product innovation to draw sales and market share away from rivals with comparatively weak product innovation capabilities
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Correct answer is Pursuing continuous product innovation to draw ... View the full answer
Related Book For
Accounting concepts and applications
ISBN: 978-0538745482
11th Edition
Authors: Albrecht Stice, Stice Swain
Posted Date:
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