Which principles from this chapter are illustrated by the case of $4-$H$?$

Think back on $($or read again$)$ the discussion of strategic planning in Chapter $7.$ What strengths, weaknesses, opportunities, and threats do you think $4-$H might have identified, leading to the changes discussed in this case?

Can you think of other nonprofit organizations with brands that may not accurately reflect their programs today, perhaps some with which you have been involved or that have become familiar to you as a result of hearing and reading about them? In broad terms, how do you think their messages might be revised in order to change perceptions? Can new messages solve their problems or will that also require new programs?