Question: Which statement about 3 M ' s marketing program for Post - it * Flag Highlighters and Post - it Flag Pens is most accurate?Multiple
Which statement about Ms marketing program for PostitFlag Highlighters and Postit Flag Pens is most accurate?Multiple ChoiceIn his first attempt, David Windorski, a M inventor, designed the Postit Flag Highlighter in exactly the right way to appeal to its target market.Paralegals were initially the intended target market for the Postit Flag Highlighter.In development of the PostitFlag Highlighter, David Windorski examined similar products of Ms majorcompetitors and simply made changes that would provide the "wow" factor.
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