Which statement about a local bake shop (for example the Federal Bakery in Chattanooga) compared to a tourist retail shop (for example the Silk Market in Beijing) is FALSE? The general model of customer experience applies to both purchasing contexts The bake shop and the Silk Market shops both focus on relationships after the purchase The Silk Market shop owners primarily use a sales orientation while the bake shop uses a market or social orientation Satisfaction is more important for the bake shop than for the Silk Market shops Price might not be the most important purchase influence in either shopping context, though the reason price is not the most critical purchase influence might be different Question 18 1.67pts Which of the following is not a social influence on purchase behavior" Opinion leader Aspirant group Personality Social class culture Most decisions you make would be considered situations. Routine decisions Limited problem solving Extensive problem solving Limited and extensive problem solving Routine decisions and extensive problem solving Question 20 Which of the following is NOT true about brand names? Brand names are useful for the company to differentiate the company's product from competitor products Brand names are useful for customers because they help customers distinguish one product from another Brand names allow customers to have a relationship with a product Brand names alone do not have the ability to increase perceived value for a product Brand names are typically accompanied by visual auditory and other elements