Question: Which statement about customer value is most accurate? Multiple Choice Target customers assess customer value in terms of the combination of benefits ( quality ,
Which statement about customer value is most accurate?
Multiple Choice
Target customers assess customer value in terms of the combination of benefits quality convenience, etc. regardless of the
Research suggests that firms can be most successful by being all things to all consumers.
It is impossible to place a dollar value on a loyal, satisfied customer.
By providing unique value for targeted buyers, firms can build longterm relationships with them.
Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
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