Question: Which statement about customer value is most accurate? Research suggests that firms can be most successful by being all things to all consumers. It is
Which statement about customer value is most accurate?
Research suggests that firms can be most successful by being all things to all consumers.
It is impossible to place a dollar value on a loyal, satisfied customer.
Target customers assess customer value in terms of the combination of benefits quality convenie
By providing unique value for targeted buyers, firms can build longterm relationships with them.
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