Question: Which statement about customer value is most accurate? aLoyal customers are less profitable to firms in the long run since they expect lower prices over
Which statement about customer value is most accurate? aLoyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal. bTarget customers assess customer value in terms of the combination of benefits quality convenience, etc. regardless of the price. cResearch suggests that firms can be most successful by being all things to all consumers. dIt is impossible to place a dollar value on a loyal, satisfied customer. eBy providing unique value for targeted buyers, firms can build longterm relationships with them.
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