Which statement about intellectual property rights is most true?

		A patent filed in the U.S. is respected around the world.
		American companies do not protect their copyrights.
		Copyrights were established in the U.S. Constitution.
		A performer's copyright lasts 7 years.

Which statement about brand equity is false?

		Brand equity cannot be measured.
		Brand equity can be measured.
		Brand equity is a source of sustainable competitive advantage.
		Brand equity is a balance sheet item in the UK.