Which statement about intellectual property rights is most true? A patent filed in the U.S. is respected around the world. American companies do not protect their copyrights. Copyrights were established in the US. Constitution. A performer's copyright lasts 7 years. QUESTION 16 Which statement about brand equity is false? Brand equity cannot be measured. Brand equity can be measured. Brand equity is a source of sustainable competitive advantage. Brand equity is a balance sheet item in the UK. Which statement about GM's current CEO is most accurate? GM's CEO was hired from a rival car manufacturer. O GM's CEO is a female engineer. O GM's CEO is a female lawyer. O GM's CEO is a male finance major. QUESTION 30 Consider the industry analysis of GM. Which of the five forces is highest? O Intensity of Rivalry O Barganing Power of Suppliers O Barganing Power of Customers O Threat of New Entrants QUESTION 31 Which intangible assets and resources contribute to Pixar's success? Human capital, innovation and reputation O Financial resources, PPE, and reputation O Financial resources, innovation, and leadership O Technology, financial resources, and PPEWhich statement about Pixar's sustainable competitive advantage is most accurate? O Pixar is at a competitive disadvantage. O Pixar has a temporary competitive advantage. Pixar has a sustainable competitive advantage. O Pixar is at competitive parity