Question: Which statement about marketing information systems ( MIS ) is true? Multiple Choice The input of marketing managers is not needed in developing an MIS;

Which statement about marketing information systems (MIS) is true?
Multiple Choice
The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
They can be used to improve implementation and control.
A good MIS converts information into raw data.
An MIS provides an alternative to big data.
They are primarily one-at-a-time marketing research projects.

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