Question: Which statement about new-products is false ? Which statement about new-products is false? Multiple Choice A pioneer is the first to market with a new

Which statement about new-products is false?

Which statement about new-products is false? Which statement about new-products is false?

Which statement about new-products is false? Multiple Choice A pioneer is the first to market with a new product idea. On average, pioneers are usually more profitable than followers. Second-movers typically have a strong customer focus. Second-movers that respond quickly build market share in the market growth stage. Many pioneers do not survive

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