Question: Which statement about new - products is false? Multiple Choice A pioneer is the first to market with a new product idea. On average, pioneers
Which statement about newproducts is false?
Multiple Choice
A pioneer is the first to market with a new product idea.
On average, pioneers are usually more profitable than followers.
Secondmovers typically have a strong customer focus.
Secondmovers that respond quickly build market share in the market growth stage.
Many pioneers do not survive.
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