Question: Which statement about segmenting is accurate? a . It is essentially a disaggregating, or break it down, process. b . It usually results in firms

Which statement about segmenting is accurate?
a.
It is essentially a disaggregating, or break it down, process.
b.
It usually results in firms aiming at heterogeneous and less profitable markets.
c.
It tries to aggregate individuals who have similar needs and characteristics.
d.
It is the process of positioning a product in the customers mind.

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