Question: Which statement about segmenting is accurate? Multiple Choice It is the process of positioning a product in the customer's mind. It tries to aggregate individuals

Which statement about segmenting is accurate?
Multiple Choice
It is the process of positioning a product in the customer's mind.
It tries to aggregate individuals who have similar needs and characteristics.
It usually results in firms aiming at heterogeneous and less profitable markets.
It is essentially a disaggregating, or "break it down," process.
Which statement about segmenting is accurate? Multiple Choice It is the

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