Question: Which statement best describes the marketing concept? a . The marketing concept focuses on linking the needs of customers with the competencies of the organization.

Which statement best describes the marketing concept?
a. The marketing concept focuses on linking the needs of customers with the competencies of the organization.
b. It overlooks the importance of understanding the competitive arena and competitors strengths and weaknesses.
c. It states that marketing solely means selling things and collecting money.
d. It states that firms should give maximum importance to aggressive promotional and advertising activities.

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