Question: Which statement is accurate regarding account planning? It is a method used to benchmark competitors' promotions. It bridges the gap between management and creatives. It
Which statement is accurate regarding account planning?
It is a method used to benchmark competitors' promotions.
It bridges the gap between management and creatives.
It does not involve conducting consumer research.
It restructures an advertiser to improve its image.
It is creative development funchif of advertising.
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