Question: Which statement is accurate regarding account planning? Which statement is accurate regarding account planning? It restructures an advertiser to improve its image. It is creative

Which statement is accurate regarding account planning?
Which statement is accurate regarding account planning?
It restructures an advertiser to improve its image.
It is creative development function of advertising.
It is a method used to benchmark competitors promotions.
It bridges the gap between management and creatives.
It does not involve conducting consumer research.

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