Which statement is false concerning a differentiation strategy? businesses using this strategy tend to be larger firms The business is trying to reach an entire industry with its strategy, not just a market niche* companies following this strategy are competing more on the basis of quality as opposed to low prices businesses competing with this strategy may be vulnerable to quickly changing customer tastes differentiation strategies emphasize low prices to the customer QUESTION 14 The Malden Mills Fire was a famous case because CEO Aaron Feuerstein did which of the following after the fire? He closed the factory down pemanently He fired all the employees. He turned the ruins of the factory into a museum. He kept the employees on the payroll until the factory was rebuil. He bought new cars for the employees. QUESTION 15 refers to the information processing and knowledge creation aspects of crisis management. Damage containment Situational assessment Business continuity Mitigation strategies The evaluation process