Question: Which statement is incorrect? A customer value proposition focuses on the benefits a product ( company ) promises to deliver to increase the number of

Which statement is incorrect?
A customer value proposition focuses on the benefits a product (company) promises to deliver to increase the number of "target customers" .
A value proposition describes the benefits that a product (company) promises to deliver.
An effective value proposition must understand the market.
An effective customer value proposition must know what their target customers value.

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