Question: Which statement is most likely true about idea generation in the new product development process? a . A company can either develop ideas through internal

Which statement is most likely true about idea generation in the new product development process?
a.
A company can either develop ideas through internal or external sources but not through both.
b. Intrapreneurial programs enable customers to contribute to the idea generation process.
c. Idea generation is most effective when it occurs after idea screening
d.
Idea generation is usually followed by procedures that reduce the total number of ideas.
e.
Most companies set a limit for the number of ideas generated to simplify the process.
Which statement is most likely true about idea generation in the

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