Question: Which statement is most likely true about idea generation in the new product development process? A . Idea generation is usually followed by procedures that

Which statement is most likely true about idea generation in the new product development process?
A. Idea generation is usually followed by procedures that reduce the total number of ideas.
B. Idea generation is most effective when it occurs after idea screening.
C. Intrapreneurial programs enable customers to contribute to the idea generation process.
D. A company can either develop ideas through internal or external sources but not through both.
Which statement is most likely true about idea generation in the

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