Question: Which statement is true about B 2 B marketing? Multiple Choice Technology is the most important tool in the quality of customer relationships in B

Which statement is true about B 2 B marketing?
Multiple Choice
Technology is the most important tool in the quality of customer relationships in B 2 B marketing.
The B2B market has more customers that buy in smaller, less frequent quantities than B2C.
B2B marketing requires a more personal relationship with the customer than does B2C.
B2B marketing channels are more complex than B2C.
A B2B selling situation requires fewer resources to maintain contact with the customer than does B2C.
Which statement is true about B 2 B marketing?

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