Question: Which statement is true about B 2 B marketing? Multiple Choice Technology is the most important tool in the quality of customer relationships in B
Which statement is true about B B marketing?
Multiple Choice
Technology is the most important tool in the quality of customer relationships in B B marketing.
The BB market has more customers that buy in smaller, less frequent quantities than BC
BB marketing requires a more personal relationship with the customer than does BC
BB marketing channels are more complex than BC
A BB selling situation requires fewer resources to maintain contact with the customer than does BC
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