Question: Which statement is true of market segmentation? a . It helps marketers focus on satisfying customer needs. b . It helps marketers design marketing mixes

Which statement is true of market segmentation?
a.
It helps marketers focus on satisfying customer needs.
b.
It helps marketers design marketing mixes that match the characteristics of one or more segments.
c.
It allows marketers to use an undifferentiated targeting strategy.
d.
It allows marketers to adopt a single marketing mix across all market segments.

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