Which statement is true regarding marketing strategy planning?

Multiple Choice

It does not involve independent decisions, but rather assembling the parts of the mix.

Marketing managers implement marketing strategies$$not marketing plans.

The market environment may force marketing managers to change target markets$$but their marketing mixes are usually not affected.

Trends in the external market environment may make a potential opportunity more or less attractive.

It is easier in large firms, because marketing managers can count on specialists to plan each of the Four Ps$.$