Which statement is true regarding marketing strategy planning?

Multiple Choice

Changes in the dimensions of the market environment have no effect on a firm's marketing mix.

A well done marketing plan will last through a product$$s entire life cycle.

Competitors cannot force a firm to shift its marketing mix.

Managers usually know all they need to know about the needs and attitudes of their target markets.

The lack of a complete understanding of the target market can make it difficult to combine the Four Ps into a suitable marketing mix.